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Data & AIPremium FashionMulti-quarter

Data Platform &
Analytics Scale-Up

Building a single source of truth for a fast-growing premium fashion brand, from fragmented data to executive-grade analytics across 6 business functions.

0dbt models
0data sources
0BI datasets
<48htime to match
Mission Overview
ClientCTO, confidential premium fashion brand
ProfileLead Data Engineer & Analytics Lead
DurationMulti-quarter (build + rollout)
Stack
Snowflake
dbt
Airflow
Power BI
Context

The brand was scaling fast across retail and ecommerce. Data was fragmented across business tools, creating inconsistent reporting, slow decision cycles, and limited trust in numbers.

Before
  • Fragmented data across 20+ tools
  • Inconsistent reporting
  • Slow decision cycles
  • No single source of truth
After
  • Unified data warehouse
  • Executive-grade dashboards
  • Real-time analytics
  • Self-service BI for all teams
What We Built
01

Data Foundation

Snowflake warehouse with medallion-style model layer in dbt. Production-ready standards from day one.

Reliable source of truth, scalable for new domains
02

Ingestion & Orchestration

Automated pipelines with Airflow, including enterprise source feeds and operational workflows.

Faster refresh cycles, reduced manual dependencies
03

Business Models

Large-scale dbt modeling effort including analytics-ready marts for core business functions.

Consistent definitions, reusable metrics across teams
04

Analytics & Dashboards

Power BI datasets designed for executive, operational, and functional reporting across 6 domains.

Clear visibility: retail, ecommerce, CRM, finance, supply
05

Self-Service Enablement

Search and self-service BI patterns for non-technical users to explore data autonomously.

Improved adoption, fewer reporting bottlenecks
How We Worked
Direct collaboration with CTO and transformation stakeholders
Weekly prioritisation based on business impact and urgency
Production standards: naming, model layering, release discipline
Adoption-first dashboards: fewer metrics, clearer ownership
Results

Single source of truth

One trusted reporting layer across all business functions

Faster analytics delivery

New use cases shipped in days instead of weeks

Better decisions

Improved cadence across commercial and operational teams

Wasle built a reliable data foundation fast and turned it into dashboards our teams actually use.
CTO Premium Fashion Brand

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